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Creating Financial Wellness

April 7, 2008

The more I interact with homeschoolers, the more
I see how there is so much more we can do than what
most of us are doing.

We attend workshops on selecting the right grammar
program and we study books on how to teach multiple
levels of children simultaneously. But we tend to focus
so much on the details and the subject matter that we
don’t see the bigger picture.

Most of us simply replicate what we learned in traditional
school which was designed to move a large mass of students
through a particular amount of information. Basically,
traditional schools train good employees.

That’s fine. Our country needs good employees. It can’t
survive without them.

But what if your child is not going to be an “employee”?

What if your child is gifted and with a little freedom and
mentoring would be the next Thomas Edison or Mozart
or Albert Einstein?

If you’re child regularly complains that what you’re doing
isn’t relevant to life, don’t accuse him of being rebellious.
It may be that he or she beginning to experience vision
for his or her own life.

That’s a good thing. That’s what we want. We don’t want
to squash that.

Maybe the education you “think” he needs isn’t sufficient.

Maybe he needs more.

How do you know if it is?

Good question. Sometimes, you don’t.

I could talk about this for hours.
But for now, let me just give you one thought to ponder.

Who taught you how to buy a house?

Answer: Nobody.

And if you paid full retail, you did it wrong.

The largest purchase most folks make in their life is
usually made with absolutely no training. The only
advice most of us got was from someone who was
either trying to sell or finance the house, right?

How do we know we can trust that advice?

We don’t.

When it comes to real estate, you don’t know what
you don’t know, yet no one ever takes Basic Real Estate
101.

Well, I challenge you to add that to your high school
curriculum.

Problem is: Education is not available. How can you
know who to trust?

Well, that is exactly why I have created a weekend real
estate investing event with 10 experts who know what
they’re doing and how to make it easier by using the
Internet.

You won’t find folks like these just anywhere. They are
extremely rare because of what they know.

If you think you can’t afford to attend an educational
event like this, you are probably not as financially healthy
as you think you are.

Real Estate investors are.

Until you understand the mindset of an investor, you’ll
never be financially healthy no matter how much you
earn in a year.

That’s what you’ll learn when you attend our upcoming
event.

Plus, this is the only real estate event I’ll probably ever
produce so if you truly want your teens to be educated
to be financially healthy, try to make it.

Are you ready to improve your financial health?

Here’s where to learn how:

http://www.RealEstateDays.com

Let’s make it happen next weekend in Huntsville, Alabama!

So many books, so little time…

Rhea!
who wants to see America’s home educated kids think
differently so they can change the world

P.S. Make sure you teach your kids how to buy a house.

Podcasting Alphabet Soup: J, K & L

April 6, 2008

Continuing my Podcast ABC’s from here.

J is for Joint Venture

A Podcast is a great Joint Venture project for people who reach a similar target market.  By bringing on Co-Hosts you can share the work load as far as developing content for the show.  Having multiple venues to promote the show helps too.

K is for Knowledge

Hosting a podcast is a fantastic way to demonstrate knowledge and confidence about your area of expertise.

L is for Link Love

A good podcast attracts inbound links and a smart podcaster shares a lot of link love through their show notes.   Be sure to provide a permanent link for your guests to use to link to their archived appearance.

Tips for Defining Your Target Market

April 3, 2008

Many moms love to follow their passions when it comes to starting their business. The result is often times a business they love for a while, but that leads to killing the original passion because no one buys. This can be frustrating to say the least. That’s why researching and pinpointing your target market is crucial and the earlier the better.

Target markets don’t have to be a tricky part of business, but without a bit of planning you just might end up starting a business that goes no where. Here are a few tips to help you identify your target customer - which is the hardest part of the battle. Once you know who you want to target it’s a lot easier to cater your ads and other marketing to those people who are ready, willing and able to buy.

Stop thinking like and trying to compete with the big dogs.

Places like Amazon.com target a general audience and let’s face it they have the capital to make their business profit this way. Moms just don’t have that kind of dough, but that doesn’t mean we can’t take our piece of the pie. By focusing on a tighter niche, we have the ability to make money even without having to cater to everybody on the planet.

Give your market a place to turn and tell others about.

If you focus on a specific customer base, you have the ability to give them your FULL attention. This will keep you from spreading yourself too thin and burning out. Find your “perfect” customer and focus on their wants and needs and become an expert in that area. You’ll find a first time customer will have a better chance of not only recommending you to others, but also remaining a life long customer because they trust that you are going to be there and know what you’re talking about.

Stand out among the competition in your market.

Narrowing down your target customer makes it easier to cater to their wants and needs, therefore making it a lot easier to separate yourself from the crowd of others trying to sell their numerous products and services to people of many interests.

Once you have your target market chosen, you’ll want to do some research to determine if in fact it will be a profitable one. One of those ways is with a keyword research tool and here’s a quick and easy to follow WordTracker tutorial to help you out.

Do You Blog Tip?

April 1, 2008

Did you know today is Blog Tipping Day? The first day of every month, is Blog Tipping Day. The idea is simple. You pick out three (or a few blogs) you visit or read. Tell people 3 things you like about the blog and give the blog owner a tip as well. Although originally, people gave tips about other people’s blogs, I feel the tip could be about anything, depending on your niche. Maybe it’s how to make boiled eggs that peel nicely ;) You can read more about this day here.

There are no strict rules about this. But if you find yourself at a loss what to write on the first of the month, just go blog tipping. It’s fun too because you now have legitimate excuse to go blog hopping.

Increasing Fair Marketshare When Times Are Tough

April 1, 2008

One of the things that I have found when the economy takes a nose dive and our businesses are feeling the pinch, is that we need to treat every client as if they were our only one.  When times are tough and business is slower than normal, it is a really good time to give ourselves a good reality check.  In the early part of growing our businesses,  you could say that we were so to speak in the honeymoon  phase of our growth.  We gave away great deals on our services or products and we were so excited to put our best foot forward.  We went out of our way to give the best customer service and we made sure that each customer walked away with feeling that they got the best deal and truly received their money’s worth. 

In times like these when businesses slow down, we need to rekindle that love in our hearts for our business and look at the dip in the economy as a time to trim the fat, regroup and come up with new and exciting creative ways to give your business a new face lift.  Instead of being stressed or worried, we need to embrase this time as a time when we need to get our inventory in order and reinvent a whole new way and outlook of running our businesses.

 I have found when clients are on the fence and deciding to renegotiate with us for doing more business with us, it is usuallly the little things we do for clients that means the most. 

Maybe sending some flowers, or giving an extra free bonus or something that you know would make a difference.  Even for the customers who are a little bit less desirable, it is at that time you need to turn up the customer service and also do something nice for them by giving them a better deal than what we anticipated for ourselves.  The reason for this type of good customer service when the economy is at a low,  is longevity for our businesses. Think about it in terms of running a marathon.  You have to pace yourself, and keep yourself consistent and most of all do not loose site of the goal of winning or even finishing the race you started.   Even at times when the economy is slow, it will be these memories that our clients will remember the most.  Because rest assured, if your business is feeling the pinch, so is your client.

So my encouragement forall of you is this.  Always have a positive attitude, have a lot of faith and trust that everything you have worked for will materialize in a positive way.  And most importantly, don’t loose your sense of humor and definitely don’t loose your smile. 

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