The Importance of Following Up
February 18, 2008
Whether you run a service based business or not, follow up with your potential and past clients is extremely important. Not only can it be a key to future business, but it’s something that many businesses fail to utilize to their advantage and therefore by doing so, you put yourself above many of your competitors.
I’m sure everyone has heard the term “lifetime customer” at some point in our business venture, but how many of us really grasp the concept of what a lifetime customer can do for us? Beyond the fact that they buy from you multiple times, a lifetime customer can also bring you the following:
- Great Testimonials
- New Ideas to Grow Your Business
- Future Customers
With the potential of those few things and more, we should all be striving to create lifetime customers in our business. Without a quality follow up how can we expect our customers to remember us, let alone help us grow and prosper in our business? Here are some ideas for following up with your customers in a way that gets results.
- Set up a newsletter or list.
- Offer them customer only deals on future products or services.
- Give them a discount for referring new customers.
- Ask for feedback on the products or services they purchased.
Following up with your customers does not mean shoving yourself or your business down their throat to the point they get tired of you. How you conduct your follow up is just as important as doing it.
Last 5 posts by Alice Seba
- Do You Need an Affiliate Manager? Why of Course! - October 8th, 2008
- Starting Your Own Affiliate Program is the Ultimate Outsourcing - October 1st, 2008
- Affiliate Marketing – Tips for Finding Products for Recommendation - September 24th, 2008
- Affiliate Marketing - Why I Love It & You Will Too - September 17th, 2008
- Take a Break & Come Back Refreshed - September 10th, 2008
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Jason Rakowski
Great post, Alice. I don’t know how many companies fail to follow-up when I purchase something. I’m actually surprised when someone DOES follow-up. That’s really a sad statement to have to make, too. I think it goes back to treating your customer as you would like to be treated - it’s not called the “Golden Rule” for nothing.