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Emotional Words to Use in your Marketing

August 1, 2007

When you write your copy, it’s a good idea to keep in mind that people buy on emotion and later justify with logic.  This means that by appealing to the buyer’s emotional side, you stand to make more sales.

Our left side of the brain is our rational side, while the right side is our emotional and creative side.   I’ve put together a list of left brain versus right brain words, to help you produce emotionally charged copy. 

Now, please keep in mind I’m not saying in any way that you should abuse your customers or write things that are untrue…. but if you have a quality produc to sell, changing a few words in your sales copy can make all the difference.

Here are a few of the most commonly used left brain words.  Simply take the word from the left brain column and replace it with the corresponding right brain word.

 Left Brain / Right Brain

anticipate / expect

attractive / good looking

facilitate / ease

fortunate / lucky

immediately / right now

learn / find out

wealthy / rich

youthful / young

strike / hit

prevent / stop

large / big

fatigued / tired

grafitication / enjoyment

And here is a list of power words, which have been proven to evoke an emotional response in readers:

breakthrough

booming

easy-to-follow

guaranteed

incredible

innovative

instantly

irrisistible

secrets

step-by-step

unique

urgent

how to

announcing

astonishing

Please realize that no matter how many power or emotional words you use in your copy, you must first have a good grasp of your target market. 

If your message doesn’t connect with your reader instantly, then it really doesn’t matter how many of these words you use because you’ve already lost them at the start.

So first, know your market inside and out and then write emotional copy to reach them.

Last 5 posts by mila

Written by mila · Filed Under Annette Elton 

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