Is Your Call To Action Working?

Your call to action or CTA is one of the critical elements of any sales piece.  Whether you’re writing an auto responder, a banner ad, or a long copy sales page it is critical to your conversion rate to include this final element. 

If it is left out, readers will not know what to do next, they actually need to be told how to proceed.  It doesn’t mean we’ll do it yet if there are no final directions like “Click here to buy now,” then we certainly won’t.   

Here are a few call to action possibilities to get your gears spinning: 

·         Visit our website at www.calltoaction.com·         Download your free report now·         Call today to reserve your time.  Appointments are limited.·         Click on the download button to start your free trial.·         Simply type your name and email address in the form, hit send, and check your email for your free ebook·         Order now 

Now these calls to action can work independently, however they tend to work better if there is a sense of urgency attached to them or some sort of extra incentive. 

Take a look at this example from Michel Fortin’s Success Doctor,  

Get your initial copy assessment and quote today. This free initial consultation is a $95.00 value. This estimate is guaranteed for 30 days only. Right now, our schedule is booked up for the next few months (some spaces are still left). So we encourage you to act quickly.Here’s another example from www.internetbasedfamily.com, Try our 10-day free website builder trial and see just how easy it is to build a feature-rich site that looks like it was designed by a professional designer. There’s never any purchase necessary, so give the site builder a whirl!-> Start Your 10-day free trial now. Pricing starts at just $17 / month.*Here’s to quickly creating a great website you can be proud of!A solid call to action combined with a sense of urgency and a reminder of a few selling points is a sure way to make sure readers not only know what to do next, they actually do it!  If you aren’t sure your call to action is working add a sense of urgency to it and test conversion rates.   

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