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Podcasting Alphabet: P, Q & R

May 23, 2008

Continuing my Podcasting ABC’s from here.

P is for Profit

You know I have to get the issue of making a profit in here.  All podcasters are not in it for a profit but most that I know are.  Have you thought about what your profit goals are?  Think it through and write it down.  Break your numbers down until you have a per episode profit goal – then start building income avenues to get you to that number.

Q is for Quality

You don’t have to use expensive equipment or spend a fortune on high end audio production work to give your audience a quality listening experience.  However, be careful that you don’t go too ’shoestring’.  Little audio annoyances like humm or static from the phone line can wear down a listener and keep them from concentrating on your message.

R is for Repurpose

The interviews and content shared on your podcast could easily be repurposed.  Start by having someone transcribe your program and then see about sorting the text into articles, blog posts, special reports or ebooks.

Last 5 posts by Kelly McCausey

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