Podcasting Alphabet Soup: G, H & I

Continuing my Podcasting ABC’s…

G is for Guests

Your podcast format doesn’t have to include guest interviews but having guests on your show does more than provide interesting content for your listeners.  It opens doors for promoting your program to your guest’s mailing list or blog.  Don’t be shy about asking guests to promote their appearance on your show to their circle of influence.  Give them a permanent link to the archive of their appearance for their media page and offer them open ended permission to use their interview audio (with credit to your podcast) on their site.  Have a graphic made that they can display that says ‘Listen to me on _____ Podcast’.

H is for Hosting Habits

Before I started to host my own podcast there were very few things I had to do for my business on a strict weekly basis. I soon learned though that one of the worst things a new podcaster can do is be unreliable.  Nothing aggravates a listener more than having to wait for your show to publish.  You have to develop a good weekly schedule and adopt a habit of posting your shows on time.  Of course, if you’re good at planning, you can prepare several shows in advance and have to think about your production schedule less often.

I is for Ideas

Before you launch a podcast you should sit down and brainstorm a big list of show topic ideas.  If you want to publish a weekly show, shoot for a full 52 episode topics.  The farther out you plan the better you can spot opportunities for series and seasonal promotions.  I find ideas for shows through article directories, forums, ezines, magazines, books, television, movies, blogs, internet surveys, etc.

Add your own G, H or I in the comment section below :) 

Last 5 posts by Kelly McCausey

• Are You Running Out of Podcast Topics? - July 28th, 2009
• I'm Just Not That Into My Podcast - April 14th, 2009
• New Resource for Audio Clips - March 5th, 2009
• What about Blog Talk Radio? - January 15th, 2009
• Learn About Podcasting - December 29th, 2008