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Shouldn’t Publicists Know Better?

August 29, 2007

At Work at Home Moms Talk Radio we have provided a detailed Guest Media Sheet that gives anyone interested in an appearance the chance to pitch their idea and be considered.  We did this because frankly we received a lot of guest requests from people who weren’t at all suited for our show.  Work at Home Moms Talk Radio is about Working at Home – not parenting or cooking or sewing or reading or anything else.

Since the introduction of the media sheet we continue to get a fair number of requests that are unsuitable for our show.   Either they’re not reading the media sheet or they’re not understanding it.

Our instructions are simple.  First the media sheet instructs you to make sure that your pitch is work at home related.  Then we ask for a topic idea, suggested questions, their business info, phone number and headshot photo.  

This past week we received a  complex bio/one sheet/question list/topic choices media kit from a publicist.  It was great, but after reviewing the info it was clear the guest she was pitching was not work at home related.

My VA replied to her to please review the media sheet to learn more about what we’re open to so she could pitch future guests who would be a better fit.

She emailed us back right away saying that she HAD read our media sheet but wanted to go ahead and pitch the guest anyways because ‘It doesn’t hurt to ask’

But it does!  It does hurt to ask us to consider a guest that clearly isn’t suitable for our program! 

  • She wasted my VA’s time (which I pay for)
  • She wasted her time (which I assume someone is paying for)
  • She annoyed me by disrespecting my wishes and ignoring the very instructions that I took a lot of time to put together to make her and other people’s job easier.

I’m sure that she saved some time by blanketing the radio world with her pitch without care or concern for whether her emails were targetted or not.

Don’t make her mistake.  Do take the time to pitch targetted topics for appropriate programs.  You’ll get more interviews and have a high chance of being invited back.

Last 5 posts by Kelly McCausey

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Written by Kelly McCausey · Filed Under Kelly McCausey 

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