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In A Web 2.0 World, You Need Friends

September 10, 2007

There’s a lot of talk (and hype) about Web 2.0, social media and the likes. If you’re not sure what it’s all about. Basically it’s the practice of using social media – sites like Digg, StumbleUpon, Reddit, Twitter and the likes – to generate traffic.

Like everything else, this can work out well if you do it responsibly without spamming and in general just have fun connecting with your customers. I’m sitting here watching the MomMastermind Twitterers. What suddenly becomes clear is, you need friends to play in social media.

It is friends who will blog about you, talk about you, Digg your blog posts, bookmark you and ultimately, give you the link love – the holy grail we all seek. The more friends you have, the more likely you’ll get Stumbled, blogged about, Digged etc. Writing this, I am reminded of Alice Seba’s advice; Make Friends First Business Will Follow.

So, if you’ve been wondering how to get on this social media train, befriend your newsletter subscribers. Don’t think of them as a dollar sign or even subscribers in the first place. Think of them as friends. Befriend your blog readers, join or organize a Mastermind group. Then support each other, invite them to give you some link love and be prepared to reciprocate.

P/S: By the way, come follow me on Twitter.

Last 5 posts by Lynette Chandler

Lynette Chandler is a mompreneur who has a knack for teaching other entrepreneurs about the technology and how to recognize and apply its power and trends to their marketing. Lynette brings to the table a marketing career of sixteen years as well as four years of experience doing technical management. She is the owner of TechBasedMarketing.com and is a married mother of 3, living in Eastern North Carolina.

Written by Lynette Chandler · Filed Under Lynette Chandler 

Comments

2 Responses to “In A Web 2.0 World, You Need Friends”

  1. Mara B. on September 10th, 2007 3:27 pm

    I tried to complete the recent Thirty Day Challenge, and they recommended using these Web2.0 methods. I found them interesting, but couldn’t quite warm up to some of them. I have a Twitter account, but rarely use it. I see the benefit of it, however, and will try to use it more. Thanks for the explanation, Lynette.

  2. Darlene Hull on September 10th, 2007 5:00 pm

    Cool post.

    This has been my year of social networking. I got my blog “Web 2.0′d” and now I’m working with MySpace, Facebook, Twitter, and Jaiku. There’s some pretty cool stuff available, and I feel like I’m really getting the hang of it.

    Like Lynette said, though, I think it’s really important to use these sites to build friendships, and lead them gently to your site instead of shoving it down their throat. I’m really enjoying the ride!

    Darlene

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