Last Minute Holiday Biz Tip from NPR
December 17, 2007
I was listening to NPR this morning after I dropped my son at school. Actually it was their Business Report called Marketplace.
They were dong a re-cap of holiday retail sales. What was doing well, what wasn’t, what consumers/customers were thinking etc. Most of it was pretty dull and pretty predictable UNTIL……
They said that Retail Gift Cards will account for 20% of all retail holiday sales - 20%!!! That is a huge number. There is no other single product pulling in that kind of percentage.
So, if you are looking for a quick and easy way to generate last minute business this holiday season, crank out some gift cards and offer them to your customers and prospects.
Some companies have those cute, premade plastic cards to use. If your company is not one of those, don’t fret. You can print out business card size Gift Cards using these tips:
1. At the top ion Big Letters put “ABC Company Gift Card”
2. Leave the denomination blank so you can fill it in
3. Be sure to put “Redeemable ONLY through Jane Smith, Consultant” and include your website, email and phone. number.
Once you have them ready to go, take them with you wherever you go so you can offer them to last minute shoppers who just don’t know what to get Aunt Bertha or Uncle Simon!
Love & Success!
Sarah
www.directsellingleaders.com
Last 5 posts by Sarah Robinson
- Profit Purpose & Beyond 2008 - September 24th, 2008
- Life Happens - September 19th, 2008
- A Week Unexpected - August 20th, 2008
- Is the Internet the Only Future for Direct Sales? - August 1st, 2008
- The Bullseye for Your Direct Sales Business - July 17th, 2008



What a great idea! I wouldn’t have thought of something like that. I’ve seen and used coupons in the past, but wouldn’t have thought of a gift card approach.