The Web Works for Local Business

My itchy nose and watery eyes tell me that spring is in the air. Along with that comes hot weather, which prompted a search for someone to fix something that was wrong with our air conditioner. I was too busy dealing with house repairs to deal with that. Did I mention that an idiot drunk driver crashed into our house in February? Thank God no one was hurt but it threw my life into chaos.

Anyway, my husband found somebody and last week he showed up and replaced the evaporator coil and now we have a nice cool house, just in time too because the temperature is in the 80s already. So as I paid the guy, I noticed a URL on the invoice and asked him if he’s using the Internet. His answer surprised me…an enthusiastic YES.

He went on to tell me that most of his leads are coming from the Internet and he’s thinking of discontinuing his Yellow Pages ad.

This is BIG! When a small “Mom and Pop” type business discontinues their Yellow Page ad, or even thinks about it, that tells me that they are finally starting to “get” it. The light bulb is finally on and in this case, Alex is thinking about how he can take that three grand he’s paying for that teeny tiny unchangeable ad in a book that nobody even looks at anymore and generate leads online.

Proof positive that the web works for small local business and even better, they are starting to realize it.

Last 5 posts by Sharon Odom-Fling

• Read "The Go Giver" - March 16th, 2008
• Is it the Death of the Blackberry? - January 9th, 2008
• Walk While You Work At Home - November 15th, 2007
• User Generated Content at the Local Level - October 20th, 2007
• Google Street View: For the Spy in You - August 17th, 2007